Ringtone market between 3 and 10% of Global Music Sales in 2003
Consumers globally spent somewhere between $1 and $3.3 Billion (yes, with a Capital B) in 2003. That’s between 3 and 10% of the $32.2 billion global music market.
Two research groups, Juniper Research and the ARC Group have recently published studies on this market. Juniper's study says that the ringtone market peaked in 2003 at $1billion and will be about half that in 2008. While ARC claims that last year's market was $3.3billion and set to double by 2008. Whatever, we’re talking, big, big bucks.
The majority of this market is in Asia (Japan and South Korea) and Europe, while the US has been slow to catch on.
I bring this up because its a real splash of cold water from the usual bitching and whining about digital file sharing as the death of the content industry. This always struck me as a hollow, rear-guard position. Technology changes things, deal.
Although the idea of a downloaded, cutesy ringtone is mildly repulsive to me, I love how its cropped up to add 10% of the global music industry's revenue. Shows how young firms who are out pushing new ideas and not bellyaching have room to take advantage of new technologies and turn a fat buck.
"I bring this up because its a real splash of cold water from the usual bitching and whining about digital file sharing as the death of the content industry. This always struck me as a hollow, rear-guard position. Technology changes things, deal."
So if technology makes it easier for me to steal money out of your bank account I can say 'Hey dude, what's with your hollow, rear-guard 'tude? Deal.'
Posted by: David Andersen | March 03, 2004 at 11:33 PM
I don't know about Adam but if you could steal money out of my bank account, I would probably go back to putting money under my mattress.
Posted by: Tom | March 04, 2004 at 01:27 PM
please direct me to where I can market a ringtone
Posted by: jeffery j. johnson | May 07, 2008 at 10:31 PM
I have a great idea for a ringtone that can't miss need help getting it off the ground.
Posted by: jeffery j. johnson | May 07, 2008 at 10:35 PM
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Posted by: alice | August 05, 2008 at 09:31 AM
ringtones are such a hot seller these days. my kids buy them all the time.
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