Fresh CPM Ad data

I love when blogs publish hard numbers... on anything really. New data from PubMatic on cost per thousand (CPM) rates. Here's the data via TechCrunch

Online ad-optimizing service PubMatic is now publishing an AdPrice Index with the average rates collected for remnant ads by 3,000 Web publishers. These are the ads that sites place from the big ad networks when they cannot sell the inventory themselves at normally higher rates. Small sites (those with less than one million page views per month) command nearly three times as much per ad as large sites (those with more than 100 million page views per month): an effective CPM (cost per thousand) of $1.18 versus $0.38. The effective CPM across sites of all sizes is $0.49. All of these figures are for March, 2008. Ad rates are also growing faster for small sites, up 18 percent since January versus 12 percent growth overall.

The low average rates for large sites reflects the poor returns on social networks, entertainment, and gaming sites. Effective CPMs for social networks are amongthe lowest at $0.37 in March. But there is hope, that was up 69 percent from $0.22 in January.

Comments

[Affiliate Payload Review]

Very interesting statistics! I know personally that text link ads on my site sell for an average of $20 each per month ... and my blog gets way less than 1M page views. I wonder how they can justify the sell off of such ads to the buyers?

[tampa seo]

If you are a neophyte in the world of Internet marketing online and have only a slight idea how to become successful in this field, do not worry. There are many ways you can boost your website's ranking in search engines and drive more potential buyers into your site.

[Glenn Evans]

Those rates may be small, but they have a huge impact on web masters. Web masters have to market their sites more effectively, and bloggers should help on promoting them, especially next year when social media and other sites are expected to gain more views.

[cheap new era hats]

The proud, the community that is often foolish, as luminous meteor, when it fall to the ground, but it seems only a stone.