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I just watched the trailer.

“We found something extraordinary. Extraordinary and disturbing that is. You recall what you said about how a polar melting might disrupt the North Atlantic current?”

Cut to Dennis Quaid, in bed, obviously having been disturbed from his sleep. “Yes.”

“Well I think it is happening.”


“What can we do?”

“Save as many as you can.”

I have been waiting for the world to realize that people with our skills should be action heros. I want to be yelling down the hallway at the Vice President like Dennis Quaid: "WE NEED A PLAN MR. VICE PRESIDENT!" I have been dreaming about this since I was a kid and played with my first climate model.



I meant to post this above, can we shrink the image a little? It doesn't fit inside the borders on my screen.


as soon as i get this little thing called my thesis done, I'll dive into learning the intracacies of image shrinking. :)


On a more serious note, Adam, can you post some of the results of your search engine check for global warming and climate change from December? It might be interesting to use the number of webpages mentioning global warming or climate change before the movie is released and after the movie is released as a crude measure of how much people are talking about it. What do you think? Are there other easy ways to track what people are talking about in the blogosphere?

As you may remember from looking at the pages you referenced in this post people have generally heard of global warming (look at the Harris Poll from September 2002 on this page where 85% said they have "Have you ever seen, heard or read about the theory of global warming") but people are not really concerned about global warming (look at the last question in the Gallup Poll data from March 2001 on that same page where global warming falls at the bottom of a list of environmental concerns).

The MIT poll I have been researching didn't ask a question that matches the first idea but did ask two questions that support the second idea. In the October 2003 poll, the public ranked the environment 13th in a list of 22 concerns (top ranked was terrorism followed by health care - and, no, outsourcing was not on the list). And in a list of 10 environmental problems, global warming ranked 6th - behind water pollution, destruction of ecosystems, toxic waste, overpopulation, and ozone depletion.

It will be interesting to see if the movie changes these numbers. As you said in the original post, people seemed to worry more about asteroids after Armageddon and Deep Impact.

Ben Smith

I think the "The Day After Tomorrow" will raise the level of awareness about global warming impacts amongst the general public/mass consumption movie going audience. And hopefully they will leave the movie theater wanting to do something about global warming, either reducing their own impact, or pushing their political leaders to take action.

Check out Environmental Defense's Action Center on the film:


The Day After Tomorrow is getting publicity left, right and center! I am on a listserv of California Energy Commission. I will just let you read their email announcement.

For Immediate Release: June 3, 2004

It's Not Quite "The Day After Tomorrow" Scenario, But Conference Will Focus on Reducing Impacts Of Catastrophic Climate Change in California

What: The California Climate Change Center will host its First Annual Climate Change Conference. The Center, created by the California Energy Commission, conducts research to address the adverse impacts of global warming on California.

When: 8 a.m. to 5 p.m., June 9 and 10, 2004

Where: Radisson Hotel, 500 Leisure Lane, Sacramento

Why: Documented reports of warmer temperatures, declining spring snowpack, and earlier snowmelt in California have raised concerns about the state's future ability to satisfy future water demands and to generate sufficient low-cost electricity from its hydroelectric power plants to meet ever-increasing summer demand.

The conference will focus on climate change research in California - considered the first state-sponsored research program in the nation. The conference will also discuss how California may reduce the phenomenon's ill effects on the state's energy resources, agriculture, ecosystems, forestry, water supply and its overall economy.

The conference was planned long before the release of the summer movie "The Day After Tomorrow" about the approaching climatic change
catastrophe. As the movie's drum beaters would say, the movie is science fiction, but climate change is real.

Who: The conference will feature a talk by noted atmospheric scientist Dr. V. Ramanathan on the topic of black carbon and solar radiation.
Most speakers are technical experts from the California Climate Change Center formed in 2003 by the Energy Commission through its Public
Interest Energy Research (PIER) program. The Center serves as a virtual research center to facilitate an interdisciplinary and collaborative approach for regional climate research studies. Its core research activities
are conducted at the University of California at Berkeley and the Scripps Institute of Oceanography at the University of California at San Diego. Berkeley focuses on economic and policy issues, while Scripps focuses on climate detection, analysis, and modeling.

The Center also conducts research to determine how much and at what costs carbon could be sequestered in forests, agricultural soils, and
geological formations.

Additionally, the Center supports other research through competitive solicitations to compliment core activities at UC Berkeley and the
Scripps Institute. For example, complimentary research is being funded on topics such as ecological modeling.

For the agenda and for more information on the conference, log on to:


quick update on the numbers...
Overture's search terms only reflect April so far.

All the search terms stayed about the same from March including Global Warming, Abrubt Climate Change, and yes.... Even good ole' CO2 sequestration... sorry Tom.

New term I'm tracking is the Day After Tomorrow... it starts off May with 88, 000 searches.

These numbers may get more interesting over the next to months... will keep you updated (particularly if tom reminds me :)

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the they after 2morow is a nice movie i in my life. joke but i relly like that movie. tnx.

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Climate change is a change in the statistical distribution of weather over periods of time that range from decades to millions of years. It can be a change in the average weather or a change in the distribution of weather events around an average (for example, greater or fewer extreme weather events). Climate change may be limited to a specific region, or may occur across the whole Earth.

In recent usage, especially in the context of environmental policy, climate change usually refers to changes in modern climate. It may be qualified as anthropogenic climate change, more generally known as "global warming" or "anthropogenic global warming" (AGW).


excellent this is my favorite hobby I love being at home and watch a good movie or go to the movies with good company is great, the horror genre is the best excellent blog.

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I watched the trailers and find out that it is great one. I really love watching movies online. I hope I will watch this movie tonight only. Let me download this movie. :-)

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As with this movie, there has been a bunch of movies that talks about the end of the world, isn't enough with what the ancients leaves??

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Oh man, how could you not have put down "Amelie"? I watch that over and over again for her hair...her clothes...and just the basic richness of the movie.

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